As Instagram debates whether or not to remove Like counts, big and small businesses have had to start looking for new ways to judge success and quantify ROI. The best answer is save button on Instagram.
Enter Instagram Saves, a relatively unknown and underutilized tool that debuted in mid-2017. Here’s everything you need to know about Instagram Saves, including how to use it to increase interaction and grow your following.
Users save posts they like by hitting the bookmark icon in the bottom right-hand corner of any Instagram post. Saved posts can be discovered by going to your Instagram profile, hitting the hamburger menu, and then
tapping “Saved Posts.”
Create Collections with themes like “Vaccination goals,” “Closet essentials,” or “Things to buy for me” from here. To prevent marketers from marketing directly to Instagram users based on their Saves and Collections, the social media platform makes all stored content private and only viewable by the account holder.
But hold on a second. Why should marketers worry about Instagram Saves if they’re private, and why are they suddenly a big issue for evaluating engagement? The Importance of Instagram Saves Likes, comments, shares, views, and saves are among the engagement metrics used by Instagram’s algorithms to determine which posts are promoted in feeds. When someone saves your material, Instagram recognizes it as high-quality. Although you can’t see who users are saving which posts, the more saves a post receives, the more likely Instagram is to move it up the feed—and possibly even to Instagram’s Explore page.
How to Make Content That Is Worth Saving?
Because we’re all click-happy, a Like is easy to come by, but a Save is a much bigger commitment that can help your brand take off. For Instagram to de-stress the social network and encourage users to prioritize quality over quantity or competitiveness, marketers must improve their delivery of content that is meaningful and relevant to fans.
● Use good captions and try to give some message out of your content or your captions so that people like it and get curious and wait eagerly for your next post.
● Ask your friends and family to like, share, comment and save there is no harm in that and you should not be ashamed to take help.
● Use more hashtags
Save button on Instagram is one of the most important factors to judge your post-performance on Instagram. After the update which lets you hide your like counts on Instagram the only metrics that can be tracked for success is the number of saves as it increases reach and help you rank on Instagram explore page or Instagram hashtags top section.
How can Technically open help you in making your Instagram presence a success to get more reach and more customers from Instagram?
Technically open is delivering the best results to its clients all over the globe by educating them about social media marketing. Read about “How to Use Instagram to Promote a Service-Based Company“.