Linkedin is known for its ability to build connections in the professional world through sharing achievements, posts, videos, blogs, and many more. Linkedin is used by individuals and businesses as well as Linkedin offers a wide variety of tools to businesses pages. On Linkedin business pages can publish their updates to engage with the audience. On LinkedIn, it is seen that lot of companies use it as a job portal too where they publish jobs to find the right candidate.
Recently Linkedin has rolled out its new quarterly update for the most preferred tool that Sales navigator platform, This update includes new features that can help sales professionals to maximize the opportunities of finding the right prospect on the platform this can be done by using the data generated on a LinkedIn platform such as data and insight that highlights potential leads and relevant trends.
To start with Linkedin has optimized the user experience on the home page with the main intention to put more emphasis on priority accounts and alerts. Along with that, the feature includes a new “bookmarked alerts” tab that helps in customizing the display.
This new update will aid sales professionals to stay ahead in their process. It will also enable a level of customization through bookmarked updates.
The update also shows that Linkedin also updated its search console in the sales navigator, giving more insights into how the existing data available can be helpful to close right prospects faster.
The third and final update includes adding new, advanced CRM options, that includes allows the integration of new “AT-Risk Opportunities” list, that will highlight all those contacts who have left opportunities open from the generated data of the CRM in use.
Linkedin Sales Navigator can be seen as the most valuable asset for marketers to find prospects efficiently giving a wide range of key insights, on the basis of Linkedin’s massive database. Giving an opportunity to go for the right opportunity and build beneficial connections.
The new update by LinkedIn will help professionals to filter out prospects and gather data that is useful. Sales navigator has many more other useful features too such as lead building and prospecting. It is recommended if you are looking to expand your B2B business Linkedin Sales navigator must be used.
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